Documented Performance
Visibility Is Only the Beginning.
We focus on the metrics that connect organic search rankings with law firm revenue: qualified phone calls, consultation show rates, and signed retainer agreements.
Houston, Texas • 12 Months (July 2025 - July 2026)
Sterling & Partners Trial Lawyers
Personal Injury Law Firm — Catastrophic Injury & Commercial Vehicle AccidentsMonthly Organic Traffic
1,2409,860
+695% GrowthTop 10 Ranking Keywords
18312
+1,633% GrowthQualified Inquiries / Mo
1189
+709% GrowthDirect Inbound Phone Calls
24178
+641% InboundThe Pre-Existing Bottleneck
Sterling & Partners was spending over $68,000 monthly on Google PPC ads with diminishing returns ($480-$720 per click on keywords like "Houston truck accident lawyer"). Their website had severe Core Web Vitals issues, thin practice area pages, and zero top-5 organic rankings in the Houston metro area.
Strategic Takeaways
- Organic lead acquisition cost plummeted from $1,850/lead to under $180/lead.
- Captured #1 organic rank for "Houston 18 wheeler accident attorney" within 7 months.
- Firm signed over $4.2M in contingent case fees attributed directly to organic search visitors.
“Pixel Agency fundamentally changed our firm’s economics. We were captive to astronomical Google PPC bids. Within 9 months, our organic telephone ring rate eclipsed our paid campaigns, and the cases are significantly higher quality.”
Marcus Sterling — Managing Partner, Sterling & Partners