Brand Identity & Philosophy

“Make it work. Then make it great.”

We help attorneys increase their visibility in Google, attract qualified prospects, and turn organic search traffic into new consultations.

Brand Book Section 04

Official Color Palette

Colors communicate our personality and character, balancing functionality with intentionality to deliver on our brand promise.

#49C5B6

Mint Teal

RGB: 73, 197, 182

CMYK: 63%, 0%, 8%, 23%

HSL: 173, 52%, 53%

#015048

Brunswick Green

RGB: 1, 80, 72

CMYK: 99%, 0%, 10%, 69%

HSL: 174, 98%, 16%

#FAFAFA

Snow White

RGB: 250, 250, 250

CMYK: 0%, 0%, 0%, 2%

HSL: 0, 0%, 98%

#000000

Jet Black

RGB: 0, 0, 0

CMYK: 0%, 0%, 0%, 100%

HSL: 0, 0%, 0%

Primary Typeface (Brand Book Section 03)

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%

Used for high-legibility body copy, data metrics, formulas, and UI controls.

Secondary / Display Typeface

Plus Jakarta Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%

Used for authoritative headlines, section titles, and brand logotype.

Brand Book Section 02

Official Brand Logo Standards

PIXEL AGENCYLEGAL SEARCH MARKETING

Logo Clear Space: 65px

Always maintain generous clear space around the logo (minimum 65px on each side) to keep the identity clean, prominent, and legible across all digital and print mediums.

Minimum Render Size: 152px width

Below 1.58 inches / 152 px width, clarity is diminished. The ascending pixel staircase and directional arrow mark must always remain crisp and instantly recognizable.